Bad Ideas in Marketing
Ed's Fish and Pizza House has several signs featuring their name. Which may be one reason they don't want to change their name, despite the fact that they don't serve pizza anymore, a fact of which the nice chef spinning the pizza is happy to inform us. At first glance this seems like a Bad Idea in Marketing, however the more I think about it I could be wrong. My wife and I giggle about the spinning pizza guy every time we go past. Perhaps the folks at Ed's are operating on a different marketing plane. It's the made you look effect. In all fairness to Ed's I hear they have a great fish sandwich. I'll try and post a review soon. Just don't expect anything about the pizza.